About Hendo
Hendo helps founders, brands and creative teams find the signal that makes their work easier to understand, remember and buy into.
For more than 15 years, Hendo has worked across brand, content, film, launches, experiences and creative direction — helping teams sharpen what they stand for and make it easier to act on.
AI has made output easier. That makes clarity, taste and positioning more valuable, not less.
His work now sits at the intersection of brand strategy, creative AI and practical execution — helping people understand what they stand for, how to explain it, how to show up consistently, and how to use AI without sounding or looking like everyone else.
Hendo works with founders, agencies, creative teams and ambitious brands in three ways.
BrandOS is the self-serve system for people who want to build a clearer brand and content baseline themselves.
Brand Sprints are focused guided engagements for people who want Hendo to pressure-test the message, simplify the system and sharpen how they show up.
Embedded is bespoke work for brands, agencies and teams that need senior creative direction, AI strategy, content systems, films, workshops, cohorts or hands-on support.
Across client projects, cohorts, platform partnerships and creative experiments, the goal is always the same: make the work easier to understand, easier to remember and harder to ignore.
Hendo has worked across global launches, creative AI films, brand systems, immersive experiences, agency training programmes and platform partnerships with some of the leading names in creative technology.
Hendo sits at the intersection of brands, agencies and AI companies — not as an observer, but as an active partner in all three. Creative Partner with Runway, Magnific and InVideo. Ambassador with Adobe Firefly and HeyGen. Advisory work across Guidepoint, Prosapient, GLG, Third Bridge and Tegus. That proximity means brands get intelligence that agencies don't have and AI companies get creative direction that most brands can't give themselves. Every sector talks to Hendo. That's what makes the work different.
The work is not about chasing every new tool.
It is about helping people build enough clarity to use the right tools well.