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Creative Director · AI Creative Strategist

Talk is cheap.
Proof isn't.

Award-winning creative AI, from strategy to screen.

This is the Receipts Economy.

Films on streaming networks. 40+ global launches. Systems running inside client teams. Hire the judgement, book the strategy, or test your signal free.

15+
Years directing brands
3
Years inside creative AI
40+
Global launches shipped
Run the 10-second test →
Experience, partnerships and projects across2010 — 2026
Nokia company logoHeyGen AI video platform logoRunway AI creative tools logoFreepik design resources logoAdobe creative software logoImagine studio logoFairground AI TV logoJack & Jill AI logoFakhruddin Properties logoNokia company logoHeyGen AI video platform logoRunway AI creative tools logoFreepik design resources logoAdobe creative software logoImagine studio logoFairground AI TV logoJack & Jill AI logoFakhruddin Properties logo
Adobe Firefly AmbassadorHeyGen AmbassadorCreative Partner: Runway · Magnific · InVideoCo-author of The AI Edge — Amazon #1Creative AI Times — 1,000+ brand leaders · 12M+ organic impressions100% pitch success rateAdobe Firefly AmbassadorHeyGen AmbassadorCreative Partner: Runway · Magnific · InVideoCo-author of The AI Edge — Amazon #1Creative AI Times — 1,000+ brand leaders · 12M+ organic impressions100% pitch success rateAdobe Firefly AmbassadorHeyGen AmbassadorCreative Partner: Runway · Magnific · InVideoCo-author of The AI Edge — Amazon #1Creative AI Times — 1,000+ brand leaders · 12M+ organic impressions100% pitch success rateAdobe Firefly AmbassadorHeyGen AmbassadorCreative Partner: Runway · Magnific · InVideoCo-author of The AI Edge — Amazon #1Creative AI Times — 1,000+ brand leaders · 12M+ organic impressions100% pitch success rate
(01) — The problem

You’re not invisible.
You’re unrepeatable.

You’re posting, publishing and pitching. The work is strong. But when someone tries to describe you to a colleague, or asks an AI what you do, the answer comes back vague. Vague doesn’t get bought.

Now picture the version of you 90 days from now: one clear signal, every post building the same memory, clients arriving already knowing why you. That version isn’t better at content. That version decided what the market should remember and built everything around it.

(02) — Resource

Everyone sounds brilliant now. Prove it.

Open ChatGPT. Type: best [what you do] in [your city].

If you’re not in the answer, that’s the gap between your work and your signal. The Brand Signal Scorecard shows you exactly what your online presence is teaching people and machines to remember about you, and where it’s leaking.

One email. No spam. You’ll know what your signal says within 10 minutes of opening it.

(03) — Three ways to work

Build it yourself. Test it with Hendo. Bring Hendo in.

One strategic spine.
Three levels of support.

Start with BrandOS if you need a clearer baseline.
Choose a Sprint if you want the gaps pressure-tested with Hendo.
Bring Hendo in when the work needs senior creative direction, AI strategy or a sharper system behind the scenes.

Self-Serve

BrandOS

For founders, consultants and creators with strong work but a message that isn't converting.

  • —Build the baseline your AI can't generate
  • —Lock your positioning, voice and content system
  • —Get the dossier every future piece of content works from
  • —Ship cleaner, faster, without sounding like everyone else
How it works:
five working sessions. Positioning, voice, pillars, proof map, content system. You leave with the dossier every future piece of content works from.
How you'll know it's working:
your posts stop sounding interchangeable, people repeat your language back to you, and the 10-second test starts returning your name.
Where it's been done:
the same baseline system sits behind every piece of client work in the proof section below.
Guided

Brand Sprint

For business owners, agency leads and CMOs where the positioning gaps are already costing you.

  • —Find exactly where your signal is leaking
  • —Sharpen the message that earns you the right room
  • —Fix the gaps before they cost you the pitch
  • —Leave with a clear system, not just a critique
How it works:
diagnostic first, then focused working sessions against the gaps it exposes. You leave with a fixed system, a sharper message, and the exact words for your next pitch.
How you'll know it's working:
we agree the measures before we start: pitch conversations, inbound quality, profile-test results. What gets promised gets tracked.
Where it's been done:
IMAGINE, Hotwolf, Shaped By. Hotwolf took what we built into a pitch and won it.
Apply for a Sprint →
Bespoke

Embedded

For brands and AI companies that need senior creative direction built in — not bolted on. The only strategist working actively inside all three sectors at once.

  • —Senior creative and AI strategy for brands that need more than a consultant
  • —Films, campaigns and content systems built with AI
  • —Workshops and cohorts for teams upskilling into AI
  • —Launch and campaign support from concept to execution
How it works:
senior creative direction and AI strategy embedded in your team, from concept to shipped work. Films, campaigns, content systems, cohorts.
How you'll know it's working:
shipped, visible work. Films on streaming networks, launch campaigns, pitch wins. This tier is measured in receipts, listed below.
Where it's been done:
Nokia/HMD, Kaiser Chiefs, Fairground AI TV, HeyGen, Luma AI. Full proof section below.
Work With Hendo →
(04) — Proof

Proof, not a portfolio.

Paid client work. AI films on US streaming networks. Pitch-winning strategy. Brand direction for global teams. High profile proof.

FAIRGROUND AI TV — Robin Hood: Final Upgrade
AI Film · 2025
FAIRGROUND AI TV

Robin Hood: Final Upgrade

Six-minute sci-fi AI film streaming on Amazon, Roku and global networks.

FAIRGROUND AI TV — Greenbrier
AI Film · 2026
FAIRGROUND AI TV

Greenbrier

Twelve-minute Appalachian true-crime ghost story streaming across global networks.

FAIRGROUND AI TV — TIMEJACKD
AI Film · 2025
FAIRGROUND AI TV

TIMEJACKD

Eight-minute East London folklore film streaming on Amazon, Roku and global networks.

JACK & JILL AI — Viral AI Ads
AI Advertising · 2025
JACK & JILL AI

Viral AI Ads

AI-generated social ads built for a niche tech recruitment audience.

KOPLUS — Big Bad Wolf
AI Advertising · 2025
KOPLUS

Big Bad Wolf

Fairytale-inspired product film using AI to dramatise office booth durability.

Nokia / HMD — Global Mobile Launch
Creative AI · 2025
Nokia / HMD

Global Mobile Launch

AI concept development and launch visuals for a global mobile phone brand.

MOONTALK — HOT84
Music Video · 2025
MOONTALK

HOT84

AI music video channelling 1984 New York clubland and house culture.

Jack & Jill — Brand Identity
Brand System · 2025
Jack & Jill

Brand Identity

Brand identity, character development and launch campaign for an AI recruiter.

Mastered — Creative AI Cohorts
Cohorts · 2025–2026
Mastered

Creative AI Cohorts

Three-month AI strategy cohorts helping agencies upskill, pitch and win work.

The Kaiser Chiefs — More Employment Tour
Tour Visuals · 2026
The Kaiser Chiefs

More Employment Tour

AI stage visuals for a global anniversary tour seen by millions.

IMAGINE.STUDIO — AI Advisory
Advisory · 2025
IMAGINE.STUDIO

AI Advisory

AI advisory and positioning support for a newly evolved studio brand.

HeyGen — Creative Partnership
Partnership · 2025
HeyGen

Creative Partnership

Workshops and social content showcasing next-generation AI avatar technology.

Luma AI / WOW Media — LA Outdoor Activation
Digital OOH · 2025
Luma AI / WOW Media

LA Outdoor Activation

AI visuals created for outdoor digital screens across Los Angeles.

Fakhruddin — Treppan Tower Suite
Experiential · 2025
Fakhruddin

Treppan Tower Suite

AI and CGI marketing suite for a premium Dubai property showcase.

Every piece of work above started the same way yours would: with a baseline decision about what the market should remember.

Fix your baseline
(06) — Testimonials

What working with Hendo looks like.

Hendo made a measurable impact not just on our output, but on our internal alignment and long-term brand direction.
Neil Pemberton
Founder & CEO, IMAGINE
Working with Hendo shifted how we think about AI — not as a novelty, but as a practical tool we could fold into the way we work. We used what we were learning directly in a pitch and went on to win it.
Matt Rook
Managing Director / Founder, Hotwolf
Hendo was pivotal in changing how we thought about AI. He helped us understand where it could fit into our studio while maintaining our ethos of human-first creativity.
Nick Farrar
Founder/CEO, Shaped By

Ready to fix your signal?

Start with the 10-second test. Then get the baseline that makes everything you publish work harder.

Run the test →
(07) — FAQ

Not sure where to start?

BrandOS is a self-directed system you work through at your own pace — five sessions that build your complete brand baseline. A Sprint is a guided engagement where Hendo works directly with you to pressure-test your positioning. If you want to build it yourself, start with BrandOS. If you need faster results with expert input, apply for a Sprint.

Fill in the brief. Describe what you're working on and where you're stuck — the form will point you toward the right option, and Hendo will confirm directly.

Brands. Specifically, brands that have strong work but a signal that isn't matching it — founders scaling a business, CMOs inheriting a messy message, and brand leads who need senior creative direction rather than another agency layer. Hendo also works with AI companies as a creative advisor and ambassador (Adobe Firefly, HeyGen), and takes selective advisory work with agencies that need AI fluency built into their creative process.

Agreed measures, set before we start. For self-serve that's the built-in checkpoints in BrandOS. For Sprints and Embedded work we define what success looks like in the first session: inbound quality, pitch outcomes, the 10-second test, whatever fits your situation, and track against it. If something can't be tracked, I'll say so up front.

(08) — Contact

Tell me what you're building.

Tell me what you’re building, where the signal is leaking, and what you’d want to be true in 90 days. I’ll reply within 48 hours with a straight read on whether and how I can help, and how we’d measure it. No automated responses, no junior handoffs.